TreasurySpring was grateful to play a role in the Fintech Trade Mission to Money20/20 Amsterdam. This was our first opportunity to participate in a trade mission as part of the Mayor of London International Business Program organised from London & Partners.
I was delighted to join 15 fellow fintech’s on the mission to Money20/20 the biggest fintech conference in Europe. As it was my first trip to Money20/20, I felt a sense of ease and comfort knowing that other people were experiencing the conference for the first time too.
Despite being my first attendance at the event, it wasn’t the first visit for TreasurySpring. In 2019. From a pool of over 200 applicants, we were happy to make it into the top three and win an award in the ‘Best Innovation’ category. If you haven’t heard about us, we are the first Fixed-Term Fund (FTF) platform that enables institutions to access 300+ short term cash investment products that offer the best risk-adjusted returns on excess liquidity.
I can still remember the wave of excitement I experienced when I learned we’d been invited to participate on the mission. It’s such a great opportunity and as TreasurySpring’s Head of Community I am always interested in growing our community of clients, strategic partners, and general network. It seemed the perfect format for that. When we met just a couple of weeks earlier at the offices of TaylorWessing (a supporter of the program) for the preparation event, it was clear to see how serious this mission is and just how prepared I needed to be. London & Partners were a great support and made sure that we had everything we needed to be well prepared for the biggest European conference in the fintech world.
We heard from Money20/20 attendee veterans, who shared some key “do’s and don’ts” as well as tips and tricks on how to get the most from the event. The first step was to set our goal. Each company was asked to identify what the best outcome would be for them. At TreasurySpring, we are lucky that we had passionate representatives attending the conference, besides me. Our Co-founder and CEO Kevin Cook, Sales Director Alizee Thevenet and Sales and Marketing Associate Cameron Doogan all made the flight over to Money20/20.
With our goals set, we needed to put an effective strategy in place. At that point I’d like to share, a big part of our client and opportunity database are unicorns, early start-ups, and Venture Capital Funds. We have established an extensive network within the VC world as most of them have limited access to beneficial excess cash instruments and typically a lack of resources and infrastructure to take full advantage of them. We were delighted to meet with old friends, existing and potential clients that culminated with us having more than 90 individual conversations between the four of us.
For me, the conference started the day before Money20/20’s official launch, with everyone gathering in Amsterdam for a meet and greet kick off, organised by London & Partners and Atlanta Fintech. This was a great opportunity to expand our network by connecting with participants from the US and exchange insights with other high-growth companies and potential mentors. This was shortly followed by a second networking event organised by Silicon Valley Bank that evening. The highlight for me was Wednesday morning, when I pitched TreasurySpring to all the participating companies, mentors and investors at the trade mission, which included representatives from MasterCard and Fidelity Ventures. Naturally this would have been done by our CEO but this time, I was the person who stood on stage. I am usually not a nervous type but given that this was my first ever stage pitch, I felt a growing respect for everyone all those who did pitch that morning. My courage (and apprehension) was rewarded when, after my pitch, two potential investors approached me to discuss working together. I reassured myself that it probably didn’t go so badly after all!
On a personal note, I really enjoyed being part of the trade mission and I am proud to see TreasurySpring become part of the Mayor of London International Business Program. I will also take away some great experiences from travelling with 15 other fintech companies, and with its sights set on expanding around the globe, it will go from strength to strength (click here to see how you can join the program). A huge thank you to David Butcher and his team for bring such an amazing group together.
We would love to share more about how TreasurySpring can help you to earn more on excess cash, while simultaneously reducing counterparty risk. You can contact me directly here.